You probably already know that internal links are great for SEO. Those internal links are designed to help users find helpful content on my site. Pro Tip: Have internal and external links open in a new tab, like this:. For example, we used a custom design for our guide to email marketing.
When it comes to getting links and social shares to your content, nothing beats long-form content. For example, this list of SEO techniques is over words. First, see how your site looks on different mobile devices. I recommend a free tool called mobiReady for this. Next, you need to actually use your site using different devices. That way, you can make sure that every link and button works. We use and recommend BrowserStack for mobile testing. If you want to prevent people from bouncing from your blog posts, consider linking to other content from your site.
This is similar to internal linking. But with this approach, you feature specific posts that your visitors might want to read next. And you decide to test an Exit-Intent Popup. Content Upgrades are super specific lead magnets. Needless to say, everyone that signs up to get that Content Upgrade is no longer a bounce.
But still usually convert better than a generic lead magnet. After all, someone that converts is automatically not a bounce. You can find your bounce rate for individual channels and pages in the behavior column of most views in Google Analytics. What follows are 13 common reasons your website can have a high bounce rate and how to fix these issues.
Google has a renewed focus on site speed, especially as a part of the Core Web Vitals initiative. Google wants to promote content that provides a positive experience for users, and they recognize that a slow site can provide a poor experience. Users want the facts fast — this is part of the reason Google has put so much work into featured snippets.
Fixing site speed is a lifelong journey for most SEO and marketing pros. If the user is spending a couple of minutes or more on the page, that sends a positive signal to Google that they found your page highly relevant to their search query. If the user is spending less than a minute on the page which may be the case of a properly optimized landing page with a quick-hit CTA form , consider enticing the reader to read some of your related blog posts after filling out the form.
If we expand on the example from the previous section, you may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site. Ask yourself: Is the content of your page accurately summarized by your title tag and meta description? Whether it was an innocent mistake or you were trying to game the system by optimizing for keyword clickbait shame on you!
Either review the content of your page and adjust the title tag and meta description accordingly or rewrite the content to address the search queries you want to attract visitors for.
You can also check what kind of meta description Google has generated for your page for common searches — Google can change your meta description, and if they make it worse, you can take steps to remedy that. Correct the issue yourself or talk to someone who can — an issue like this can cause Google to drop your page from the search results in a hurry.
You could be doing everything perfect on your end to achieve a normal or low bounce rate from organic search results, and still have a high bounce rate from your referral traffic. The referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading. Your website bounce rate will depend on a number of factors, the key ones being:. This is a simple and broad rule of thumb, and there are certain circumstances where it might be perfectly okay to have a bounce rate higher than these figures.
If you pick up a high percentage of your traffic from social media or paid ads, this can affect your average bounce rate, as these visitors tend to have a higher bounce rate. This indicates the targeting of the ads needs examining. In the example below, we see a website with an average bounce rate of But, this traffic is often information-seeking traffic, rather than visitors with high commercial intent.
So, traffic to blog posts tends to have a higher bounce rate than traffic to your homepage, or other core pages on the site. This screen shows the relative bounce rates of the top site pages white compared to top blog posts red. Notice how the bounce rate for the blog posts highlighted red is much higher than the core pages, but the average session duration is high, showing that the blog posts are good quality.
All this site needs is an attractive Call To Action from the blog posts. The question in this scenario becomes how to keep this blog traffic on the site longer. One way to do this is to use lots of relevant internal links to other blog posts so that the reader can delve deeper into a topic that interests them. Another way to keep these blog visitors on the site longer is to use a call-to-action at the end of the blog post duplicated throughout , which is likely to appeal to them.
Remember that blog visitors will often have a lower commercial intent i. Instead, consider offering a free mini-course, which elaborates on the blog post, requiring their name and email address.
Do you have an email list they can sign up for? Is there a free trial or consultancy you can offer them? Visitors on mobile devices bounce more, so if your website receives a high percentage of your traffic from mobile, this will affect your average bounce rate.
With the number of people now using mobile to browse the web, Google is using this information for indexing. Reduce your website bounce rate on mobile by giving the best user experience on mobile. If your bounce rate is high due to one of the above reasons, then read on to find out how to reduce it and engage more of your traffic. Right now, we will briefly examine some not-so-healthy causes of an artificially high bounce rate. Your website is frequently crawled by bots.
Some are nice and friendly Googlebot crawls your site to read your content and decide where to rank you , while others are mean and nasty some bots are looking for content to scrape and put on spammy sites. If we click on Referral traffic to examine it more closely, we see that a large proportion of this referral traffic is actually from two bots.
Below is an example of a site with clearly misconfigured Analytics set up. Some common reasons for Analytics throwing up weird stats are multiple instances of Analytics installed on the same page, code conflicts, or the tracking code installed in the wrong place usually the footer. If you see some unusual numbers in Analytics, get the Google Tag Assistant extension for Chrome and use it to diagnose the issue.
The easier visitors find it to use your site, the fewer of them will react with horror and bail. Clear navigation gets people where they need to be, as quickly as possible and with minimum stress and thinking.
Look at how the Bathstore.
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