Verizon is also working with Amazon to sell a 5G cloud computing service. Once the underdog wireless carrier, T-Mobile is finally stepping into the big leagues. Prior to joining T-Mobile, Sievert had bounced around companies, including IBM and E-Trade, and one curious bit of history you might not know is that he had a significant role at Microsoft during the Windows Vista days.
T-Mobile made numerous promises to help get the Sprint merger over the finish line, including improved rural coverage, free 5G for first responders, and a pledge not to increase consumer plan prices for at least three years, and Sievert will have to see those through.
The Sprint deal solidified that plan, and customers are already seeing the fruits of the two carriers coming together on a technical level. T-Mobile wants to enter the pay-TV market and partner with other streamers to try and build its own growing customer base, especially as the company touts its 5G network growth plan. Like Verizon, T-Mobile has mostly used media as a way to bring people to its network — offering subscribers access to services they already want, rather than providing its own entertainment.
The company has, for years, waived data usage for approved music and video streaming services. Although the deal added substantial costs to T-Mobile, it helped secure and keep more customers, according to The Wall Street Journal.
T-Mobile is starting to build out a more straightforward entertainment venture, though. TVision is a cable-like streaming video platform that T-Mobile has started pitching to residential customers and is designed to offer an alternative to traditional cable packages.
Sievert takes over a T-Mobile with incredible momentum. But there will also be downsides for him to navigate: retail store closures and layoffs are inevitable. As a leader, he faces the challenge of trying to stir the same passion from employees and customers that Legere did — without it coming off as phony. The incredible part about this is that this is not the first time T-Mobile has done something like this to become the first to roll out a new network.
This was the right strategy, we believe, because coverage is usually the most difficult thing to deliver when rolling out a new network. Mergers are generally a difficult task to pull off, and the merger had a lot of push back and resistance.
Sprint and T-Mobile also have strong leadership with Mr. One of the key advantages that Sprint brings to the new T-Mobile is more enterprise service balance given a historically consumer-centric T-Mobile. Source T-Mobile.
I think this makes the Sprint merger even that much more valuable for T-Mobile as 5G is more than just coverage for consumers and will benefit and create opportunities enterprise for the cloud, data center, and edge. T-Mobile has experienced tremendous growth over the past year with its 5G network, and its merger with Sprint has created newfound synergies with an expansive spectrum footprint. T-Mobile is the first to deliver full 5G Standalone coverage nationwide which will likely lead to a further growth.
The T-Mobile and Sprint merger has also brought significant leadership strength and balancing of consumer and enterprise services. This is a BETA experience. T-Mobile said that would amount to "an undeserved windfall. You must login or create an account to comment. Skip to main content Enlarge. Email jon.
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