The same will happen if a user switches devices or browsers on a return visit to your site. New Users are counted each time a device laptop, phone, tablet etc or browser Chrome, Firefox, Safari loads your content for the first time. Sessions in Google Analytics are defined as the total number of visits to your site — including both new and repeat visits.
So that same person who visited your site times on the same device is counted as one user, but sessions. However, if that person visited 3 pages on your site in each of those sessions, while this would count as Pageviews the number of pages viewed on one website , it would still only be sessions. A new session in Google Analytics starts after 30 minutes of inactivity, or at midnight — so if a user opens your website, walks away from their computer for 45 minutes, and returns to the page after that, it counts as 2 sessions.
The easiest way to remember the difference is to think of bacon. This is going somewhere, we promise… Consider the user a person, the sessions the meals a person has in a day, and the pageviews the components of each of those meals. If you have eggs, bacon, coffee, and toast for breakfast, that correlation in Google Analytics is one user you , one session breakfast , and 4 pageviews eggs, coffee, toast, and — yes — bacon.
If you had a salad and iced tea for lunch, that would still be the same user, with a new session and two pageviews.
Because this is a new meal session , even though you already had eggs and bacon once that day, they would still count as new pageviews because they occurred in dinner versus breakfast. And almost as tasty. For now, this post focuses on Universal Analytics but it will be updated as Google Analytics 4 grows in maturity and popularity.
Google Analytics Users is one of the key reporting metrics of Google Analytics. But how does this data actually relate to the visitors who came to your site? Which reports can tell you more about your website Users and how to read this data to improve your online KPIs? Google Analytics can be used to improve your business profitability. The numbers you see in reports are always related to the timeframe that you specify. The first time someone visits your site, Google Analytics assigns a cookie with a unique identifier to a User.
When you install Google Analytics tracking on your website, Users are recorded automatically. The information about each User is stored as a cookie on the browser of each person that comes to your website. A unique Client ID identifier is assigned when a person visits your site for the very first time. Client ID is a combination of a random number together with the timestamp of when the visitor had their first interaction with your site.
Get in touch to find out how I can help your business. And with the short technical introduction out of the way, keep reading to see how it all relates to your actual visitors. I mentioned before that Google Analytics adds the Client ID information to the browser that was used to visit your site. Therefore, Google Analytics is recognising browser instances — not identifying actual people.
To sum up, whenever a visitor to your site uses a new device, browser or when they clear their cookies, Google Analytics will not be able to tell that they are the same person. For instance, you might not necessarily be able to tell if visitors to your site are using both mobile and desktop devices.
Having said that, there are ways to mitigate that, but that requires extra implementation effort. More on that later on in this post. A User can come back to the same website hours or days later and begin a new Session.
This means that one User can have multiple Sessions. So, the same User visiting your site 50 times from the same device is counted by Google Analytics as one User and as 50 Sessions.
A Session begins immediately after the first page loads for a User. It ends after 30 minutes of zero activity or at midnight. For example, if a User opens one of your webpages but then leaves the computer for 40 minutes and returns to the same page, they will be counted as two Sessions and one User.
In the same way, if a User loads your page at In Google Analytics, you can find out how many Sessions Users have on average. If the number is close to one, it could suggest that many visitors are not engaging with your site and leaving too quickly. All this will depend on your website architecture, type of content and goals — so use the number as a starting point for deeper investigations. Pageviews will tell you how many times a page was loaded on your website — this is regardless of the number of Sessions it was done over or of the number of Users that triggered these views.
The metric shows the total number of views overall and per page — depending on which report you look at. It can mean that a single visitor could be responsible for hundreds of Pageviews, or that a single page could be viewed many times in a Session. This is much more symptomatic of how many people visited your site and whether they converted.
Pageviews are a much better indicator of how your site visitors interacted with your website. There is plenty of helpful info to capture and feed into your marketing decisions. My list will include suggestions for utilising the most widely-used reports as well as suggesting ways to analyse the less popular charts that provide much hidden value.
The Audience Overview report provides you at-a-glance, main performance data for your website. Within the report, you will find some key Metrics that can feed into your website KPI report.
The timeline available in the report allows you to assess the health of your website: by adjusting the dates, you can quickly spot trends like:. In addition to monitoring the general health of your website, you can also apply helpful Segments to drill down into the Audience Overview report.
You could compare desktop to mobile traffic or visitors from different countries. This is where demographics are invaluable. A vast majority of internet users have Google accounts of one form or another, which makes it easy for Google to compile information on visitors to your site.
While these are broad categories, you can gain some level of understanding of what your visitors find interesting:. Access Demographic reports, available under Audience group of pages in Google Analytics, to find out more about your Users. Use Segments to determine how different groups of Users differ in their behaviour. Cohort Analysis is another report that is part of the Audience group of reports in Google Analytics. The Cohort Analysis report allows you to analyse their behaviour.
Additionally, if a user clears their cookies at any point and re-visits your site, they will be counted as a new user, even if they had previously visited your site from the same device or browser.
The new users metrics in Google Analytics allows you to see how many people visited your site for the first time in a specific time period. Depending on the kind of marketing efforts you executed to acquire users—such as paid advertising or social media boosts—this metric can indicate how successful you were at generating new users.
The returning users metric indicates how many people came back to your site. For sites that publish content regularly—like a publication or a brand blog—a large number of returning users could indicate that users find your content valuable and are returning to consume more of it.
Having a low user count could be a bad thing, but this can vary by website. For example, if you spend advertising dollars to bring in 50 new users, but none of them convert to regular users, then you have spent money but have no return on the investment. Revenue from sales, for example, is likely more important for an online store than the number of new users per week. Understanding the breakdown of your users—the percentage of new versus returning—is also important.
A disproportionate ratio of new to returning users can indicate many things about your site and business.
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